Essential Strategies of YouTube Marketing

Not at all like a few other Online Marketing Campaigns, you don’t require to recompense out elevated charges for a YouTube advertising promotion. Some images and a Webcam are all that is crucial to make some best YouTube Videos that partner in your corner. Despite the fact that there are a couple of items that are not by any means hard to support, there are a few others that can be truly difficult to advance. Both sorts of Products need the best advert method. YouTube Videos can offer some assistance to advance such sort of administrations and items for you, doesn’t make a difference what they may be. With an analyzed youtube marketing strategy, you can turn activity towards your Web site. YouTube is a standout amongst the most widely recognized and a standout amongst the most prevalent Internet Video sharing Websites on the web.

Advantages of YouTube Marketing Strategy

Promoting with the assistance of YouTube is without a doubt the most ideal approach to give data to the clients about your online business. Video Marketing through YouTube presents your items and administrations. Showcasing through a Video sharing

The way the Internet has changed the way we communicate


Oh Internet, where would we be without you? We certainly wouldn’t be instant messaging someone we met at Machu Picchu six years ago. Or trawling through an album of a girl we went to primary school with entitled ‘OMG! It’s a Boy!’ We wouldn’t be able to craft a sentence using only emojis, or replace IRL laughs with a message thread of LOL’s. Before the Internet, literally only meant in the ‘literal manner or sense’ and not also ‘used for emphasis while not being literally true’. And there was no such thing as ‘unfriending’ someone.

We no longer require homes, bars, offices or cafes to keep in touch with people. We can do itliterally anywhere we happen to be. This begs the question: when we connect to our devices, are we disconnecting from the people around us? Are we hiding behind a screen from

8 Unexpected Ways Technology Will Change The World By 2020


Shift 2020 was edited by Rudy De Waele, a strategist and entrepreneur from the U.K., and includes predictions from more than 70 futurists, thinkers-in-residence, entrepreneurs, think-tank analysts, and academics. We picked out a few ideas that caught our eye. You can purchase the full copy here.


Salim Ismail, a director at Singularity University, predicts education will become an “on-demand service” where people “pull down a module of learning” when they need it. Large bundles of knowledge, as in traditional courses, will be out. Specific will be in.


Eze Vidra, head of Google Entrepreneurs Europe says: “School kids will learn from short bite-sized modules, and gamification practices will be incorporated in schools to incentivize children to progress on their own.”


Several contributors expect the smart city to become a reality. Apart from ubiquitous sensor technology, mesh networks, and big data analytics, we’ll have more open cities, where citizens can “participate in the delivery of services,” says Shannon Spanhake, San Francisco’s deputy innovation officer.

Cities will also become trusted exchanges for alternative currencies, form “public-private-people partnerships,” and form more robust city-to-city networks to deal with issues like climate change and trafficking,

Top 12 Ways Technology Changed Learning


In the 21st century, technology has changed the ways in which we communicate and go about our lives. Very few educators would disagree with the notion that technology has dramatically changed the teaching and learning process.

With the help of some fellow teachers, here is a short list of the top 12 ways how technology has changed education:

Communication Evolution

Because we text, our students have learned a dialect that we don’t always understand. Kids communicate in many different modalities as a result of technology.  Maybe it’s 2M2H (too much to handle) for some adults 🙂

Expanding Audience

Students’ sense of audience is completely different.  When I was in high school in the 1980s, the audience was the teacher.  When I started teaching high school in 1988, the audience was the teacher and peers.  In the 21st century, it’s the WORLD.  Blogging, Twitter, Facebook, and other online platforms changed our notion of audience.

Poster Boards: A Thing of the Past

Do you remember the history or science fair presentation boards that we created?  Web 2.0 tools like Glogster have changed this experience.  Glogster is a platform where students can create a multimedia “glog” or poster to demonstrate what

Technology in Classrooms Doesn’t Always Boost Education Results, OECD Says

Beefing up technology in the classroom doesn’t always lead to better education for children, according to a new study from an international consortium presented Tuesday.

The report from the Organization for Economic Cooperation and Development, or OECD, tracked educational outcome among students based on their use of technology at home and in the classroom. While student performance improves when they use technology in moderation, the group found, overexposure to computers and the Internet causes educational outcomes to drop.

“Despite considerable investments in computers, Internet connections and software for educational use, there is little solid evidence that greater computer use among students leads to better scores in mathematics and reading,” the report said.

The report suggested that “we have not yet become good enough at the kind of pedagogues that make the most of technology; that adding 21st century technologies to 20th century teaching practices will just dilute the effectiveness of teaching.”

Report results are based on an assessment in 2012 that tracked students in more than 40 countries and surveyed them on computer habits and conducted both written and digital tests.

On average, seven out of 10 students in countries surveyed use computers at school and students average at least 25 minutes a day online.

Why Ed Tech Is Not Transforming How Teachers Teach

Public schools now provide at least one computer for every five students. They spend more than $3 billion per year on digital content. And nearly three-fourths of high school students now say they regularly use a smartphone or tablet in the classroom.

But a mountain of evidence indicates that teachers have been painfully slow to transform the ways they teach, despite that massive influx of new technology into their classrooms. The student-centered, hands-on, personalized instruction envisioned by ed-tech proponents remains the exception to the rule.

“The introduction of computers into schools was supposed to improve academic achievement and alter how teachers taught,” said Stanford University education professor Larry Cuban. “Neither has occurred.”

Indeed, a host of national and regional surveys suggest that teachers are far more likely to use technology to make their own jobs easier and to supplement traditional instructional strategies than to put students in control of their own learning. Case study after case study describe a common pattern inside schools: A handful of “early adopters” embrace innovative uses of new technology, while their colleagues make incremental or no changes to what they already do.

Researchers have identified numerous culprits, including teachers’ beliefs about what constitutes effective instruction, their lack of technology

Managing Technology Change Tips and Hints to Help Your Team Adapt

The major advances in technology that have emerged over the last several decades have had an impact on virtually every aspect of modern life, and the hospitality industry has also been affected by these changes. While keyboards and microchips are probably among the last things guests want to think about as they dip into a crème brûlée or lounge in a penthouse suite, hospitality industry insiders know that modern technology plays a big part in keeping things on track behind the scenes, from the back-of-the-house order management systems that help chefs keep their plates straight to the reservation systems that ensure that a soft bed will be waiting for a weary traveler at the end of a long day on the road.

Just like all types of technology, the technology that helps power the hospitality industry is constantly evolving. A brief stroll through the product exhibition hall at any industry conference will reveal just a slice of the hundreds of new styles of software, systems, gadgets, programs, and equipment that are released in the hospitality market each year.

Sooner or later, it’s likely that your organization will be faced with a challenge that can strike fear into the heart of even the

Digital Flashcards How Students And Teachers Use Them

Education, just as everyday life, becomes more and more digital. Think about the use of digital boards, tablets, and apps in the class room. Digital flashcards are among the solutions that are becoming increasingly popular in the USA and lately also in Europe. Their original version, paper flashcards, have been used since the 19th century to help students actively memorize and recall information. Until a few years ago flashcards were typically hand written or printed and carefully cut out from paper.

With the recent rise of the education technology industry however, more and more companies provide tools to create digital flashcards., one of the top online flashcard tools, asked its most active users how they use digital flashcards to tackle their own education challenges. 

Technology Brings The Class Together 

Marc Engel has been teaching for 35 years as mentor and educator at the Eckhart College in the Netherlands. Teaching social studies to students on all levels of the Dutch education system is what keeps him busy on a daily basis.

For years, notes and flashcards have been fundamental to Marc’s study sessions:

  • In his class Marc divides the students into pairs, who have to come up with questions about the course material.
  • After the short brainstorming in pairs, these questions

The digital revolution eight technologies that will change health and care

The past decade has seen rapid development and adoption of technologies that change the way we live. But which technologies will have a similarly transformative impact on health and care?

The King’s Fund has looked at some examples of innovative technology-enabled care that are already being deployed in the NHS and internationally to transform care. Now, we examine the technologies most likely to change health and care over the next few years.

Some of the technologies we discuss are on the horizon – others are already in our pockets, our local surgeries and hospitals. But none are systematically deployed in our health and care system. Each could represent an opportunity to achieve better outcomes or more efficient care.

  1. The smartphone

It’s been eight years since the launch of these pocket-sized devices we now know so well. We take them for granted but our phones combine: computing power that could steer a spacecraft, a connection to the internet, a host of sensors for health-relevant data like movement and location tracking, plus a touch-screen interface.

Two-thirds of Britons use them to access the internet (Ofcom Technology Tracker 2015), and few would regard these devices as ‘new’, yet the smartphone’s potential is yet to be realised in health and care.



The New Faster Face of Innovation

Call it innovation on steroids. Or innovation at warp speed. Or just the innovation of rapid innovation.

But the essential point remains: Technology is transforming innovation at its core, allowing companies to test new ideas at speeds and prices that were unimaginable even a decade ago. They can stick features on Web sites and tell within hours how customers respond. They can see results from in-store promotions, or efforts to boost process productivity, almost as quickly.

The result? Innovation initiatives that used to take months and megabucks to coordinate and launch can often be started in seconds for cents.

And that makes innovation, the lifeblood of growth, more efficient and cheaper. Companies are able to get a much better idea of how their customers behave and what they want. This gives new offerings and marketing efforts a better shot at success.



Companies will also be willing to try new things, because the price of failure is so much lower. That will bring big changes for corporate culture making it easier to challenge accepted wisdom, for instance, and forcing managers to give more employees a say in the innovation process.

There will be even better payoffs for customers: Their likes and dislikes will have much

Technology as a Tool to Support Instruction

This week, in an Education World “edu-torial,” Lynne Schrum presents her personal perspective on the ways in which technology can enhance learning — and calls on educators to take a leadership role in determining the ways in which technology is used to support educational goals.

Lynne Schrum, past president of the International Society for Technology in Education (ISTE), is an associate professor in the department of instructional technology at the University of Georgia. Her research, teachings, and writings focus on issues related to distance education, specifically online learning. Schrum also investigates the uses of technology in K-12 environments and identifies ways to support educators in the effort.

We’re all familiar with the extravagant promises of technology: It will make our students smarter — and it will do it faster and cheaper than ever before. Moreover, the promise suggests, this miracle will occur almost by osmosis. We need only place a computer in a room, stand back, and watch the magic take place. If only life were that simple and learning that easy!

Those of us who remember the 1980s, when computers were first making their way into our classrooms, probably also remember a great deal of bad software. As educators, we were unfamiliar with

How Technology is Changing the Way Children Think and Focus

Thinking. The capacity to reflect, reason, and draw conclusions based on our experiences, knowledge, and insights. It’s what makes us human and has enabled us to communicate, create, build, advance, and become civilized. Thinking encompasses so many aspects of who our children are and what they do, from observing, learning, remembering, questioning, and judging to innovating, arguing, deciding, and acting.

There is also little doubt that all of the new technologies, led by the Internet, are shaping the way we think in ways obvious and subtle, deliberate and unintentional, and advantageous and detrimental The uncertain reality is that, with this new technological frontier in its infancy and developments emerging at a rapid pace, we have neither the benefit of historical hindsight nor the time to ponder or examine the value and cost of these advancements in terms of how it influences our children’s ability to think.

There is, however, a growing body of research that technology can be both beneficial and harmful to different ways in which children think. Moreover, this influence isn’t just affecting children on the surface of their thinking. Rather, because their brains are still developing and malleable, frequent exposure by so-called digital natives to technology is actually wiring

How technology is changing the way we communicate

That ability to understand and catalogue emotions is more important than ever since the advent of the Internet, social media and texting. When Brackett was growing up, there was no Facebook for venting, no emoji catalog to illustrate his feelings, no online community to listen. But in an age with more methods than ever to talk online, researchers are now studying whether this is changing the way people communicate.

They’re finding that people communicate more often with family and friends because of technology, but the quality of that communication may be weaker. Kids who spend more time engaging with a screen than with other kids or adults can struggle to understand emotion, create strong relationships or become more dependent on others.

“These kids aren’t connecting emotionally,” says parenting expert and pediatric nurse Denise Daniels. “Emails, texts — these lack the emotive qualities of face-to-face interaction.”

“What’s the balance? If all you’re doing is using Facebook, you’re not getting the interpersonal connection you need,” Brackett said. “Kids want to be hugged and touched, they don’t want to be texted. There’s a basic need to fill that social bond.”

Does a friendly emoji replace a hug or even a phone call? Probably not, psychologist Jim Taylor

How Has Technology Changed The Way We Travel

We live in a world that is constantly growing smaller and smaller with each new technological development and scientific advancement. Society has been speeding up and we have shifted from a world of ‘I want this soon’ to a world of ‘I want this now’. But how has this new way of thinking coupled with the technological advancements of our time changed travel?


Technology has revolutionized the way that we plan our vacations or long term travel plans. For vacations we would have to physically go to a travel agency and speak to a person to book flights and hotels. Today, we have cut out all human interaction and we can do all of this ourselves with the swipe of a touchscreen.

For backpacking, whether it is to teach abroad in another country or see the world, this has also had a dramatic effect, not only on how we travel, but how we think about travel. 20 years ago, a backpacker would land in their destination with minimal plans and, working from a travel book and speaking to locals, find their way around their new destination. Fast-forward to today and you already know all of the popular spots to check out, all of the

The Speed and Future of Technology Change

The times they are a changing

About nine months ago, while giving a presentation on the impact consumer technology is and will continue to have on the workplace, I observed the phenomena of toddlers trying to switch over TVs by swiping the screen. Why do they do this? Because their point of reference is an iPad and three-year-olds already know how an iPad works. I made the bold (or so I thought) prediction that someday channel hopping would indeed be achieved by swiping because manufacturer’s like to give customers what they want – or at least what they think they want (stereoscopic 3D TV remains a solution looking for an audience in my view).

Imagine my sense of pride when I came across the spec of the latest 2013 model TV from a major manufacturer – in-built camera technology allowing gesture based control! Any self congratulation at such a feat of insight is however tempered by the fact that a bunch of three-year-olds are well ahead of me in the predicting the future game, so I’ll not be challenging Nostradamus quite yet.

The real point is this. Gen Y (born after 1980) has long been predicted to be the digitally native generation who

10 Years of New Technology and How Our Lives Have Changed

Ten years ago, Silicon Valley was going through rapid changes, Enron was declaring bankruptcy and the world was reeling from horrific terrorist attacks on US soil. And as time has passed, we’ve seen exponential growth in many sectors and welcomed new ways of thinking about and doing ordinary things.

As LegalZoom celebrates its 10th anniversary, we look back at how technology has found its way into practically every aspect of our daily lives—and how our lives will never be the same.


We’re not just talking about or your favorite department store. Nearly all types of purchases—from software to travel arrangements to insurance—can be done in your pjs. E-commerce has soared and with it comes new opportunities for businesses.

It wasn’t too long ago that the process of paying a bill involved a payment stub, a personal check and a stamped envelope (and several days for the process to be completed and the check to be cleared). Today, most Americans use online banking and about half of those users also pay bills online, according to a recent Fiserv Inc. survey. One can also apply for a credit card or even a home loan online—something unheard of back in 2001.

There was a time when the day’s news was

Tips to Avoid the Race to Replace With Technology

How do we overcome this fear of change? How do we achieve the grassroots buy-in so this isn’t just another top-down mandate? What came about from our discussion was a notion that seems so painstakingly clear.

It’s simply a matter of messaging.

Change has long been the most feared aspect of education. Regardless of its inevitability, each time it’s met with the same disdain and hesitance as the last. As someone who is very much still a creature of habit and a slave to his routine, I understand the importance of staying on task. As we position learning initiatives to teachers, instead of marketing it as another change, doesn’t it make sense to position these initiatives as a complement to their routines? When we start by embracing and celebrating everything that is great about what our teachers are already doing in the classroom through content and instruction, technology becomes a way to complement instruction instead of changing it. We can position technology as something that is not only going to make their instruction more effective, but — let’s be honest — maybe just a little bit easier.

As professionals, teachers need to embrace change that is best for students. Think about your doctor: When

10 Tips for Managing New Technology

Integrating new technology is like being a pioneer trekking across the county to the promise of a new life. The whole process is tedious, uncertain, takes stamina, vision, resourcefulness and courage. It all starts with vision and a dream before the journey starts. Along the way may things can interrupt or halt the progress of the journey.
There is a difference between being first and being a pioneer. Responsibility in developing and working with a vendor is part of being a pioneer. Equipment purchased for a specific reason somehow changes when it actually is put into use.


There is a fear among visual journalists that the new technology will ruin photojournalism. Control of the image will be lost in the process. Education of the photographic and newsroom journalists is essential to becoming a technologically advanced newspaper. Here are the lessons I have learned from implementation of electronic technology.

    Make sure to have an expert on your staff. Put someone in charge of the project and develop a master plan. This person should understand the new technology as well as the news business and be willing to orchestrate change. Goals and responsibilities must be set for the upcoming change. Teamwork

How Social Media Has Changed How We Communicate

As communication and information travel faster and faster, the world seems to get smaller and smaller. As a result, this changes how the world communicates, especially with today’s obsession with social media networks.

Before social media, we were extremely limited in our means to interact with others and we were limited largely to the people that we knew in-person. There were things we (those my age and older) had to deal with that millennials do not have to – your significant other’s parent answering the phone when you called, waiting for a letter in the mail, waiting a week to get your pictures that you sent off to be developed, and so on.

The internet and social media has drastically changed the way people all over the world interact and communicate.

How, you may ask?

One of the biggest changes in the way that we interact, due to social media networks, is the sheer number of people that we can interact with.

Because of social media networks, we are now able to interact with thousands of people all over the world – this is why we see people who have thousands of Facebook friends or tens of thousands of Twitter followers. Without social media, that would

10 Ways Technology Has Changed Your House

  1. Window glassonly became common in many places in the nineteenth century.Until the sixteenth century, it was so valuable (and so fragile) that the panes were routinely removed from their frames and stored away when the owners were away. When a house was sold, the glass was considered to be part of the furnishings, not the building, and was sold or bequeathed like any other personal possession.
  2. Before central heating, heat came from fireplaces.Keeping a fire burning was labour-intensive, so families tended to stick to one room, no matter how many different occupations were being undertaken. Once central-heating arrived, it didn’t take more work to keep more rooms warm. People moved to different rooms to perform different functions.
  3. For most of history, people cooked over open fires, and there was rarely space for more than one pot.Solids and liquids were put in a pot to be boiled or stewed together, together with a starch: before stoves, meals with different dishes were difficult, expensive and therefore rare.
  4. Home-sewn quilts are a product of the industrial revolution, not hardy pioneer life.Before cheap textiles, clothes and goods were cut square, so that every last inch of precious fabric was used up. Only in